Pat Menzies

The retailer faced technical gaps, missing content and stronger competitors in search results. A later platform migration added another risk, making audits, redirects and launch checks part of the ongoing SEO work.

The project
Pat Menzies Shoes has stocked well-known footwear brands since 1975. Its SEO relationship with Overdose began in 2021, with the aim of extending its online reach through Google Search.
The programme included a technical audit, information-architecture and content-gap analysis, plus a publisher and blogger link-building strategy. Migration support for the move from Adobe to Shopify addressed URL changes through redirects and technical checks before and at launch.
Scope
- SEO
- Competitor Landscape Analysis
- Content Strategy
- Keyword & Audience Research
- SEO Migration
- Technical Audits
- Technical Optimisation

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Challenge
E-Commerce SEO Foundation Challenges
Absence of Technical SEO Foundations and content gaps hindered ranking.
Solution
Comprehensive Technical Audit and Information Architecture and Content Gap Analysis.
Challenge
Authority Gap in Google Search Results
Lagging behind competitors like Platypus and Sterling Sports.
Solution
12-month link-building strategy collaborating with publishers and bloggers.
Challenge
Adobe to Shopify MigrationSEO risks from platform migration including URL structure changes.
Solution
Meticulous technical audits, proper redirects, and final audits on go-live days.