Making Bata Singapore's broad footwear range easier to explore, from the first search to choosing a size.
UX/UI & CROConversion OptimisationData Driven UX & UIData
Bata Shoe
Bata Singapore needed visitors to find their way through a broad footwear range. Navigation, search and size selection had to work for people who knew the brand and those arriving for the first time.
The project
Bata has a long retail history in Singapore. The local team engaged Overdose for website, SEO, conversion and marketing support, then moved its commerce site from Adobe Commerce to Shopify Plus.
The shopping experience was reorganised around clearer navigation and product discovery. A three-level menu gave key categories more structure, quick view let customers choose a size from the category page, and search offered useful routes back into the range when a query returned no exact match.
Editorial content and brand information also became part of the journey, helping shoppers understand products as well as find them.
Scope
- UX/UI & CRO
- Conversion Optimisation
- Data Driven UX & UI
- Data
- Analytics Implementation
- Digital Marketing
- SEO
- Competitor Landscape Analysis
- Content Strategy
- SEO Migration
- Strategy
- Digital Transformation
Platforms and systems
The principal tools named in the published project record.
Integration
Platform
Shopify Plus
Commerce website
Boost Commerce
Search, filters and product suggestions
Zendesk
Customer-service live chat
Swipe to explore all four
Experience
UX & UI
The design used Bata’s familiar red while giving product discovery more space. Navigation, filters and quick view support the broad range; product-page benefit cues and editorial content help explain what makes each option useful.
Client love.
“After we reached the end of the road with our legacy platform, Overdose. did a great job with a comprehensive redesign and migration of our Bata online store to Shopify Plus. Our new site certainly delivered the improved performance we were looking for and we saw significant increases in transactions, average order value and ultimately online revenue. Post-launch, we have continued to work with Overdose. on omnichannel feature development and digital marketing and I look forward to continuing our partnership.”
Rabi Hasnabi,
Country Manager & Managing Director
More work
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- UX/UI & CROFossilA Meta campaign and Conversion Lift study for Fossil, examining how paid social influences search activity and sales beyond the immediate ad click.
- Shopify PlusDigital MarketingFRANKIE4A multi-market website re-theme for FRANKIE4, alongside search and paid-media work that introduced its combination of footwear style and podiatrist-designed support to new audiences.
- UX/UI & CROGlue StoreA Shopify Plus migration for Glue Store, connecting multi-brand inventory and store fulfilment with search optimisation and a more balanced approach to paid-media trading.
- CommercetoolsUX/UI & CROJAGA headless commerce build for JAG within APG & Co., combining commercetools and its frontend platform with integrated search, payments and personalisation services.
- Adobe CommerceUX/UI & CROMAXAn Adobe Commerce Cloud replatform for Max, combining mobile-first design with loyalty, delivery options and an OnTempo integration that connected key business systems.
