Broadening Seed Heritage's digital reach beyond Facebook, with a coordinated approach to search, social and the customer data behind campaign targeting.
Digital MarketingAI & Personalisation (Technol…Automation & SegmentationCampaign Management
Seed Heritage
During the COVID-19 period, Seed Heritage wanted to strengthen its presence across Australia and New Zealand. That meant entering paid search, restructuring social campaigns and understanding how the channels contributed to the wider purchasing journey.
The project
Seed Heritage, part of Brandbank, worked with Overdose across SEO, paid social and paid search. The programme introduced Google Ads, revised Facebook campaign structure and expanded into YouTube and display for launches and sales events.
Audience work used Emarsys data to build targeting around category shoppers and high-value customers. A search-to-social pilot examined conversions that began with social exposure and completed through search, adding a broader view of channel contribution.
Scope
- Digital Marketing
- AI & Personalisation (Technology)
- Automation & Segmentation
- Campaign Management
- Reporting & Attribution
- SEO
- Content Strategy
- Technical Optimisation
- Audience Intelligence
Swipe to explore all five
Results
- Paid Search ROAS
- 25x
Client love.
“Brandbank partnered with Overdose at the beginning of COVID-19 lockdowns. Overdose successfully navigated the challenges and embraced our brands as if they were part of the team.”
Seed Heritage
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