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SleepMaker Australia

SleepMaker wanted to attract relevant organic traffic in a crowded category. The engagement needed to connect customer search needs with useful landing pages and content, while improving the technical health of the website.

  • The project

    SleepMaker Australia manufactures mattresses and bedding for a range of comfort preferences and budgets. The business partnered with Overdose Auckland in 2018 to strengthen its digital presence.

    The collaboration developed a targeted SEO strategy, landing pages, technical improvements and an ongoing content programme. The work focused on visibility and authority in the bedding market, with the customer research journey informing the content made available through search.

  • Scope

    • Content Strategy
    • Keyword & Audience Research
    • Competitor Research
    • SEO
    • Technical Optimisation
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Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

  • Shopify

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  1. Challenge

    Reaching Customers Without a Shopping Cart

    SleepMaker's website wasn’t transactional, making it tough to compete with bed retailers who offered instant online purchases. We needed a smarter approach to capture organic traffic without relying on product listings.

    Solution

    We identified a huge opportunity in targeting bed size searches. A new, SEO-optimised Bed Size Guide was created, packed with comparison charts, visual aids and a detailed FAQ. This positioned SleepMaker as the trusted source for bed information. The guide quickly became one of the site's top drivers of organic traffic.

  2. Challenge

    Owning the Conversation on Sleep

    Without an eCommerce offering, SleepMaker needed to build deeper trust and authority online to grow their organic reach.

    Solution

    We developed a robust blog content strategy focused on answering real customer questions about sleep. By refreshing existing articles and publishing new, search-optimised content, we boosted SleepMaker’s expertise and visibility, helping customers at every stage of their search journey.

  3. Challenge

    Building Strength Behind the Scenes

    With a new Bed Size Guide in place, SleepMaker needed to back it with strong domain authority to climb the search rankings.

    Solution

    We launched an off-page SEO program to build high-quality backlinks from trusted sources. By strengthening the site’s reputation across the web, we lifted overall domain authority, improved keyword rankings and drove more qualified organic traffic throughout 2024.

Results

Increased Organic Traffic*
+19.4%
Bed Size Guide Organic Traffic
+473%
Keywords in Top 3 Positions**
+265%
Focus Keyword Average Rank Improvement
25.75%
Over Dose Projects
SleepMaker Australia
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SleepMaker Australia project image
SleepMaker Australia project image
Ovre dose wishlist

Client love.

“Partnering with Overdose has been a game-changer for our online visibility. Their strategic approach, deep expertise, and consistent execution have delivered measurable improvements in our search rankings, organic traffic, and overall digital presence. They’ve taken the time to understand our business goals and translated them into results that truly matter.”
Portrait of Felicity Turner

Felicity Turner,

General Manager Marketing, - SleepMaker Australia | The Comfort Group

SleepMaker logo, black variant

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