Measuring the full subscription relationship, not just the first checkout, so WOOP could understand recurring purchases alongside recipe preferences and customer behaviour.
Data
Woop
Most WOOP transactions happened after the customer left the website, as recurring subscription orders. Standard ecommerce tracking missed that relationship, while supply-chain planning required reliable detail about demand, food preferences and changing customer choices.
The project
WOOP's meal-box service lets subscribers choose plans and recipes and adjust their subscriptions over time. Overdose worked with the team to tailor measurement to that model.
A purpose-built data layer defined website interactions and fed tracking through Google Tag Manager. Server-side transaction events used the Google Analytics 4 Measurement Protocol to capture recurring orders, while custom dimensions recorded business-specific information needed for deeper analysis.
Scope
- Data
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
Swipe to explore all three
Client love.
“Overdose have been a vital extension to our team before our first premium food box was even delivered to a door! The team continues to provide invaluable development solutions and support to ensure a robust platform.”
Alexia Walsh,
Head of Marketing & Customer Experience
More work
- BigCommerceData & AnalyticsHealthPostConnecting HealthPost’s ecommerce, ERP, advertising and customer data in a shared reporting environment, giving its teams a clearer view of performance and customer behaviour.
- Adobe CommerceCustomer Journey MappingWOOP!A custom Adobe Commerce subscription platform for WOOP, combining recipe selection, delivery scheduling and existing subscription migration with perishable-stock rules and tailored marketing automation.
- CommercetoolsDataJaycar InStoreJaycar connected online and in-store commerce through commercetools InStore, giving associates access to product, inventory and customer information during conversations on the shop floor.
- DataNorth BeachAlways-on and seasonal paid-media support for North Beach, followed by SEO research and technical work to improve discovery across its skate, surf and streetwear range.
- UX/UI & CROBabydollA headless wine-shopping experience for Babydoll, pairing WordPress storytelling with Shopify transactions, clearer case-purchase messaging and custom back-in-stock notifications for shoppers.
- Digital MarketingCycologyMulti-market digital campaigns for Cycology's 2022 peak season, combining Google, Meta and YouTube activity with video creative testing and branded-search measurement.
