HealthPost brought its business and customer data together to make faster, better-informed decisions across commerce, marketing and commercial teams.
Data & Analytics
HealthPost
HealthPost had valuable data across its ecommerce platform, ERP, advertising platforms and customer surveys. Its teams needed a clearer view of performance without the manual work of bringing separate reports together.
Overview
Overdose built a business intelligence environment on Google Cloud Platform, bringing those sources together through BigQuery and using Looker Studio for reporting. The work gave HealthPost a shared view of business KPIs, customer behaviour and marketing performance. It also made current insights easier for ecommerce, marketing and commercial teams to access.
Scope
- Data integration
- Business intelligence
- Marketing and customer reporting
Bringing the data together
The work
HealthPost’s data sat across systems that did not always speak to one another. Overdose connected its ecommerce platform, ERP, advertising data and customer surveys through Google Cloud Platform and BigQuery, then built Looker Studio reports around the questions its teams needed to answer.
A clearer view of the business
The outcome
The reporting environment reduced the manual effort involved in preparing reports and gave HealthPost a clearer view of company-wide KPIs, customer insights and the performance of its marketing channels.
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