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Jaycar InStore

Separate online and in-store systems made information harder to access during customer conversations. The project addressed that disconnect through a shared commerce architecture and tools that put relevant data within reach of store associates.

  • The project

    Jaycar sells electronics, components and accessories across Australia and New Zealand. Online customers could find product information quickly, while store associates often had to return to a fixed terminal to check details during a customer conversation.

    Overdose worked with Jaycar and commercetools on a composable commerce platform and an InStore pilot at selected outlets. The stack brought together commercetools, Alokai, Contentstack, Algolia and Adyen. Fixed terminals and mobile devices gave associates access to inventory, product and customer information, while shared carts connected online browsing with in-store purchases.

  • Scope

    • Data
    • Development
    • AI & Personalisation (Technology)
    • Applications & Extensions
    • Platform Implementation
    • Systems Architecture (Strategy)
    • Digital Transformation
Jaycar InStore project image

Connected systems

Integrations

A customer can begin a cart online and continue it with an associate in store, or save a cart built in store for later online purchase. Shared product and inventory information helps staff answer questions without leaving the customer on the shop floor. The commerce layer also supports cross-channel payments and returns. These capabilities were introduced through Jaycar’s InStore pilot; the published partner story does not establish a completed rollout to every store.

Platforms & integrations

Commerce, experience, content, search and payment roles.

Integration

Platform

  • Commercetools

    Online and in-store commerce

  • Alokai

    Frontend experience

  • Contentstack

    Content management

  • Algolia

    Product search

  • Adyen

    Payments

Challenges & solutions

Swipe to explore all four

1 / 4

  1. Challenge

    Getting information onto the shop floor

    Store associates had to leave customers to check product and stock information at a fixed terminal, even when the customer could look it up on a phone.

    Solution

    Mobile devices and fixed terminals connected associates to the shared product, inventory and customer information used by the digital platform.

  2. Challenge

    Carrying a cart between channels

    A customer researching a project online might want help in store before deciding, while an in-store conversation could continue after they went home.

    Solution

    A unified cart lets an associate retrieve an online cart to complete a purchase in store, or save a cart built in store for the customer to use online later.

  3. Challenge

    Handling transactions across online and store

    Separate systems made it harder to give customers consistent information on availability, payment and returns across channels.

    Solution

    commercetools B2C Commerce and InStore share commerce data, supporting store transactions, cross-channel payment options and returns within the pilot.

  4. Challenge

    Keeping the experience adaptable

    Jaycar needed control over the interfaces used by customers and store teams without making each change dependent on one large, tightly coupled system.

    Solution

    The composable stack separates commerce, frontend, content, search and payments. Jaycar can change a capability within that architecture while retaining a shared commerce foundation.

Over Dose Projects
Jaycar InStore project image
Jaycar InStore project image
Jaycar InStore
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Client love.

“We’re embracing a truly unified retail strategy. Rather than doing what we did 10 years ago, which was to try to glue together and integrate disparate systems, we're building things in a composable way and getting the best pieces we need. Now, with commercetools Composable Commerce for B2C and InStore, we launched an in-store commerce engine and added ratings, reviews and loyalty management in just 7 weeks.”
Portrait of Graeme Faulkner

Graeme Faulkner,

Chief Technology Officer

Jaycar logo, black variant

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