Making a national renovation website work with the local pricing and customer journeys of Amber's franchise network.

UX/UI & CRODataAnalytics ImplementationSEO

Amber

Amber needed one ecommerce experience for a franchise network with different regional prices. Customers had to reach the right pricing area and understand the product range before committing to a purchase.

The project
Amber sells renovation products across categories including tiles, stone and bathroomware. Overdose Australia worked with the team on an Adobe Commerce website that reflects the regional structure of its franchise business.
Separate regional storefronts carry local pricing. A postcode prompt helps assign shoppers to the right region, with a shipping-address check at checkout. Page Builder widgets and reusable CMS blocks let Amber manage content across the website.
Adobe Commerce also connects with HarmoniQ, Amber’s ERP. Stripe supports checkout options including Link, cards, mobile wallets and Afterpay. The project was designed around the practical differences between researching a renovation online and getting advice in store.
Scope
- UX/UI & CRO
- Data
- Analytics Implementation
- SEO
- SEO Migration
- Development
- Platform Implementation
- Systems Architecture (Strategy)

Connected systems

Integrations

Adobe Commerce connects with Amber’s HarmoniQ ERP for product, order and customer information. Regional storefronts and postcode selection apply the relevant prices, while checkout checks the shipping address against the selected region. Stripe handles the payment methods available at checkout.

Platforms and systems

The core systems behind regional trading and checkout.

Integration

Platform

Adobe Commerce
Regional storefronts and checkout
HarmoniQ
Product, order and customer data
Stripe
Checkout and payment options

Challenges & solutions

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Challenge
Working with franchise pricing
Amber’s franchise network used different pricing across regions, so one undifferentiated catalogue would not reflect how the business trades.
Solution
The Adobe Commerce build used regional storefronts to present the appropriate prices for each area.
Challenge
Assigning shoppers to the right region
Location inferred from an IP address could put a customer in the wrong pricing region.
Solution
A postcode prompt lets shoppers choose their area. Checkout validates the shipping address against that selection before purchase.
Challenge
Giving Amber control over content
The team needed to reuse branded and product content across the website without relying on a developer for each placement.
Solution
Overdose built Page Builder widgets and CMS blocks that Amber can use within its design guidelines.
Challenge
Explaining a broad renovation range
Different products required different information, and the website needed to support the advice-led journey customers knew from Amber stores.
Solution
The team worked through product edge cases with Amber and shaped product pages and purchase paths around the information shoppers needed.
Challenge
Offering practical payment choices
Customers needed a checkout that supported several familiar ways to pay.
Solution
Stripe brought Link, card payments, mobile wallets and Afterpay into the checkout experience.

Experience

UX & UI

The design work translated Amber’s advice-led store experience into clearer online product pages and purchase paths. Regional selection is visible early, product information reflects the differences across the range, and the responsive layout supports shoppers researching on mobile as well as desktop.