Helping shoppers choose the right Sistema product and find a stockist, with local content built on a shared digital foundation.

UX/UI & CROData Driven UX & UIDataAnalytics Implementation

Sistema

The brief was to influence purchase decisions without taking transactions on the site. Product education, comparison and stockist information needed to be easy to find, while local teams required control over their own market content.

The project
Sistema began in New Zealand and grew into an international storage-products business. Overdose delivered its digital platform on Adobe Commerce Magento 2, supporting multiple domains, languages and local store views.
Navigation was reorganised around food and home storage, with use-led categories such as meal preparation and pantry storage. Educational content and comparison tables supported product selection, while stockist information provided the route from online research to purchasing.
Scope
- UX/UI & CRO
- Data Driven UX & UI
- Data
- Analytics Implementation
- Digital Marketing
- Automation & Segmentation
- Development
- Platform Implementation
- Systems Architecture (Strategy)

Connected systems

Integrations

Integrated Adobe Commerce with Klaviyo and Algolia. Algolia provides fast search across products, CMS pages, blog posts, recipes and video pages. Klaviyo for marketing automation with regional targeting.

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

Adobe Commerce
Platform / integration

Challenges & solutions

Swipe to explore all four

1 / 4

Challenge
Speed to market and flexibility
Deliver solution with speed while maintaining flexibility for changing business requirements.
Solution
Base solution built on Adobe Commerce with solid native capabilities supporting evolution…
Commerce.
Challenge
Delivering a non-transactional D2C site that drives sales
Sistema is not currently an eCommerce site, focus was driving customers to stockists.
Solution
Focus on educational content, product comparison tables, and stockist information to drive purchase decisions.
Challenge
Simplifying the browsing process
Navigation led with jargon causing frustrating browsing experience.
Solution
Restructured into Food Storage and Home Storage with relatable subcategories like Everyday Use, Meal Prep, Pantry Storage.
Challenge
Localised Experience
Different markets requiring localised content and tailored digital marketing.
Solution
Created base store leverageable for local markets with independent store view management.