Opening a consumer route to GlobeWest's furniture range while keeping designers, stockists and trade relationships central to the experience.
UX/UI & CRODataDigital MarketingSEO
GlobeWest
The business needed to reach consumers without bypassing the trade customers who helped bring its products into homes. The platform also had to accommodate complex freight, quoting and the information shared between commerce and NetSuite.
The project
GlobeWest is a Melbourne-based supplier to the Australian interiors industry. Overdose Australia rebuilt its website on Adobe Commerce Magento 2, refreshing the B2B experience and supporting a B2B2C model.
The site introduced tools for finding designers and stockists, shared mood boards and quoting. An attribution programme supported trade participation in consumer purchasing.
Celigo connected Adobe Commerce with NetSuite, while a custom freight calculator considered carriers, zones, availability and weight. The engagement also included journey mapping and marketing automation for trade and consumer audiences.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Digital Transformation
- Development
- Platform Implementation
- Systems Architecture (Strategy)
- Audit and Review
Connected systems
Integrations
Overdose. integrated Adobe Commerce with GlobeWest's ERP (NetSuite) via Celigo middleware. This allows seamless sync of product, customer, order, quote and invoice data. Other integrations included Dotdigital, YotPo, Algolia and Timify.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
Challenges & solutions
Swipe to explore all four
Experience
UX & UI
Worked closely with GlobeWest during design and discovery to solve customer challenges across B2B and B2B2C offerings. Custom PDP for modular products, showroom bookings via Timify, custom My Account for trade and B2C customers.
Client love.
“Working closely with Overdose. our digital transformation journey has redefined our digital landscape, allowing unique experience for our valued B2B clientele whilst captivating a fresh B2C audience.”
Michelle Lucas,
Senior Digital Platforms Marketing Manager
More work
- Adobe CommerceUX/UI & CROAmberAn Adobe Commerce build for Amber, combining postcode-based regional pricing, franchise-specific storefronts, editable content and a broader choice of Stripe payment methods.
- Adobe CommerceUX/UI & CROJames LaneAn Adobe Commerce website for James Lane, bringing furniture variants, tailored shipping, customer reviews and payment options into a shopping experience designed around its catalogue.
- Adobe CommerceUX/UI & CROKeepCupA refreshed online experience for KeepCup, improving merchandising and product education while accommodating the different purchasing needs of individual consumers and business customers.
- Adobe CommerceUX/UI & CROSistemaAn Adobe Commerce product-discovery platform for Sistema, supporting localised content, clearer storage categories and stockist information without making the website a transactional store.
- Shopify PlusUX/UI & CROKings SeedsA Shopify website for Kings Seeds, followed by SEO and paid-media support that connected its gardening range with new growers and seasonal purchasing needs.
- UX/UI & CRORJ LivingA Shopify Plus website for RJ Living, combining in-home AR product visualisation, flexible furniture pages and shipping logic tailored to bulky products and delivery locations.
