Helping furniture shoppers see how a piece could fit their home, then supporting the practical details of buying and delivery.
UX/UI & CROConversion OptimisationData Driven UX & UISEO
RJ Living
RJ Living needed to communicate product quality online while accommodating a varied catalogue and complex shipping requirements. The project also had to introduce AR visualisation in time for a peak-season deadline.
The project
RJ Living creates designer furniture. Overdose rebuilt its shopping experience on Shopify Plus, with Plattar providing 3D renders and in-home AR on product pages.
The work included multiple product-page formats for modular furniture, kits and artwork, plus Searchspring merchandising. Cin7 supported product feeds, DataJet handled shipping rules and Yotpo supplied reviews and user-generated content. The redesigned UX brought those capabilities into the brand's key browsing and purchasing pages.
Scope
- UX/UI & CRO
- Conversion Optimisation
- Data Driven UX & UI
- SEO
- Keyword & Audience Research
- SEO Migration
- Technical Optimisation
- Strategy
- Digital Transformation
- Development
- AI & Personalisation (Technology)
- Applications & Extensions
Connected systems
Integrations
Yotpo for UGC and reviews, Cin7 for product feed, DataJet for shipping, Brilliance for recommendations, Plattar for AR.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Challenges & solutions
Swipe to explore all four
Experience
UX & UI
Updated branding with tweaked UX elements on header, homepage, product page and category page.
Client love.
“Integrating Plattar was simple and cost-effective.”
David Janovic,
Founder & Managing Director
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