Extending Calexico's fashion retail experience online, with distinct storefronts and marketing that supports both discovery and purchase.
Digital MarketingCampaign ManagementCompetitor ResearchStrategy & Audits
Calexico
Calexico needed its online presentation to reflect its brand while making room for a dedicated menswear offer. The engagement also addressed how paid campaigns could introduce new shoppers and make better use of marketing spend.
The project
Calexico is a Brisbane fashion retailer carrying international designers. Overdose re-themed its women's Shopify site and created a separate men's store using the same design foundation.
The storefront work included wishlist functionality, stylist bookings and integrations with Klaviyo, Gorgias and Boost. Alongside the build, paid-media activity used creative testing and engagement insights from Meta and Google Analytics.
The marketing programme balanced high-intent advertising with brand discovery and promotional activity. Its results are separate from the delivery of the storefronts themselves.
Scope
- Digital Marketing
- Campaign Management
- Competitor Research
- Strategy & Audits
- Development
- AI & Personalisation (Technology)
- Applications & Extensions
- Platform Implementation
- Systems Architecture (Strategy)
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Challenges & solutions
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Results
- Increased revenue YOY
- +40%
- Increased paid socials conversion rate
- +68%
- Increased SEM conversion rate
- +48%
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