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One platform for buying a uniform, outfitting a business and managing the individual needs of its employees.

DevelopmentPlatform ImplementationAudience IntelligenceCustomer Journey Mapping

Cargo Crew

Cargo Crew uniforms

Cargo Crew's customers do not all shop in the same way. The platform needed to accommodate public retail, contracted business accounts and employee purchasing, with the right products, prices, payment options and access for each.

  • The project

    Cargo Crew designs uniforms with a focus on practical details and lasting wear. Overdose built its commerce architecture using commercetools, Algolia and the Antidote accelerator.

    A headless CMS allows the team to configure storefronts and customised account portals. The scope also included a product customisation tool for embroidery, monograms and logos, plus content and photography variations tailored to different professions.

    Connections with NetSuite and Klaviyo brought customer and order information into the marketing programme. The platform supports B2B, B2B2C and direct-to-consumer trading through a shared technical foundation.

  • Scope

    • Development
    • Platform Implementation
    • Audience Intelligence
    • Customer Journey Mapping
    • UX
Cargo Crew project image

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

  • Commercetools

    Platform / integration

Challenges & solutions

Swipe to explore all five

1 / 5

  1. Challenge

    Enabling Multi-site Capabilities for business users without developer input

    Cargo Crew required the ability to empower their business users to launch multi-site experiences with limited involvement of developer resources.

    Solution

    Using a headless CMS, we created a storefront configurator that manages all storefronts within one platform. The Cargo Crew business users are now able to launch new websites directly from the CMS, allowing them to efficiently onboard clients and roll out customised portals with custom pricing and access to specific users, without requiring dev time and resources.

  2. Challenge

    Communication Automation

    With the need to meet the pricing and product needs of consumers, small businesses and corporate employees via a single platform, Cargo Crew had to ensure the right product range and contracted pricing was displayed at all times.

    Solution

    Catering to complex business needs, the commercetools Composable Commerce platform allows Cargo Crew to configure and customise each website and customer based on their trading preferences. From various payment types, including purchase orders, allowances, customised product ranges, pricing, and promotions, the commercetools engine operates the site from the beginning. A future-proof, commerce engine for the channels that Cargo Crew is using today, and for whatever channels or evolving customer preferences that may come 3, 5, 10 years from now., https://commercetools.com/customer-stories/cargo-crew

  3. Challenge

    Uniform Customisation

    Cargo Crew wanted a seamless way for customers to visualise and customise their uniforms with name embroidery, monograms, emojis and logos.

    Solution

    Through the creation of Cargo Crew 'Customise It' tool, the Cargo team is able to configure each product to support various types of customisation, which is presented to the customer as a visual add-on via the product details page. The 'Customise It' tool supports configuration down to specific emojis, embroidery style and colour on a product-by-product basis.

  4. Challenge

    Personalised Merchandising By Category And Site

    Cargo Crew wanted to ensure that each customer was presented with photography and content specific to their brand or profession.

    Solution

    With a custom personalisation layer added within the CMS, Cargo Crew is able to create variations of products, which are served to specific categories and websites as required. Examples of this have seen aprons photographed and styled specifically for hospitality, hairdressing and early learning, as well as unisex items served in different variations with pricing, inventory and all core data fed from the same SKU within the system.

  5. Challenge

    How Klaviyo’s Ecosystem helped Cargo Crew better understand their customers

    Cargo Crew used an email platform that sunsetted at the end of 2021—and it was a blessing in disguise.The email product integrated with Cargo Crew’s warehousing system NetSuite, but its connection with their previous eCommerce platform was glitchy at best, creating inconsistencies in their customer and order data.Cargo Crew really needed an email and customer intelligence platform that integrated seamlessly with Netsuite and their new eCommerce engine, commercetools.

    Solution

    Cargo Crew researched many email platforms, and ultimately chose Klaviyo. It had powerful marketing capabilities, and Cargo Crew’s agency, Overdose Digital, could connect the platform with Netsuite and commercetools. “We’ve got a clearer picture of our customer base in Klaviyo,” says Lucy Parker, Cargo Crew’s channel and marketing manager., https://www.klaviyo.com/customers/case-studies/cargo-crew

Results

Increased eCommerce Percentage Of Business+34% Increased On…
+73%

Experience

UX & UI

Working in partnership with Cargo Crew, Overdose’s UX & UI team crafted a digital experience that transformed a traditional B2B landscape into a fashion-led showcase that excited both end consumers and business consumers. Our goal was to highlight the quality of their uniforms within digital channels while supporting their customers and businesses ordering uniforms in busy workplaces. To achieve this, we focused on fresh photography that captured the essence of Cargo Crew’s products and optimised various customer journeys, such as uniform customisation with name embroidery, monograms, emojis and logos, as well as the bulk ordering of multiple sizes within each product details page. Our UX process also involved the creation of a rich component library, comprising 40+ content types, which could be used within a flexible page builder format. Additionally, powered by commercetools’ flexible APIs and extensions, we optimised the site to support complex B2B payments and ordering on behalf of teams.

Cargo Crew
Over Dose Projects
Cargo Crew project image
Cargo Crew project image
Ovre dose wishlist

Client love.

“Our new tech platform showcases our quality, design and style, whilst delivering the ultimate user experience... It was collaboration at its finest, with some of the most intelligent, creative and talented people coming together to make magic happen.”
Portrait of Felicity Rodgers

Felicity Rodgers,

Founder

Cargo Crew logo, black variant

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