One Teaspoon
Outdated platforms were making progress difficult across ecommerce, point of sale, loyalty and logistics. One Teaspoon needed a coordinated plan that reduced technical debt and improved operations without treating the shopping experience as a separate project.
The project
One Teaspoon is a Sydney-born fashion label known for denim and casual clothing. The business engaged Overdose Australia to develop a digital roadmap and website.
The collaboration focused on operational efficiency, product-data management and customer experience, with loyalty growth part of the brief. Reviewing the wider system landscape helped frame the website work around the constraints of the existing business rather than visual change alone.
Scope
- UX/UI & CRO
- Conversion Optimisation
- Data Driven UX & UI
- Data
- Analytics Implementation
- CRO & Heuristic Evaluations
- SEO
- Keyword & Audience Research
- Development
- AI & Personalisation (Technology)
- Platform Implementation
- Systems Architecture (Strategy)
Connected systems
Integrations
One Teaspoon orchestrated a strategic integration of Shopify Plus with Global-E to streamline internationalisation efforts, harnessing the power of a unified Shopify instance with Global-E's multi-currency capabilities. The transition from MailChimp to Klaviyo amplified email marketing personalisation, while FourSixty was instrumental in fostering on-site user-generated content initiatives.With a focus on efficiency, SKULabs was adopted as the Warehouse Management System (WMS) for order management, complemented by DolFIN as the Enterprise Resource Planning (ERP) system. Additionally, a bespoke integration utilising DataJet and SKULabs API automated customer refunds where the warehouse faced fulfilment challenges.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Challenges & solutions
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Results
- Increased Engagement YOY
- +125%
- Decreased Bounce Rate YOY
- -44%
Experience
UX & UI
During the project, The Overdose. Design team tackled various UX/UI challenges to enhance the online shopping experience while staying true to the brand’s identity. Embracing fashion eCommerce best practices, we focussed on designing a visually appealing and intuitive interface that seamlessly integrated One Teaspoon’s unique brand elements within the Shopify platform. This delicate balance ensured the site exuded a premium, bespoke feel distinct from standard Shopify templates. Recognising the significance of a smooth shopping journey, we revamped the size guide to be more user-friendly and intuitive, simplifying information presentation and adding interactive features for easier navigation. These enhancements elevated the brand’s online presence and crafted a more immersive, luxurious, and user-centric shopping experience, in line with the One Teaspoon aesthetic and ethos.
Client love.
“The Oneteaspoon build with Overdose Digital has been a transformative experience for us. The team’s expertise, creativity, and dedication to our project were evident from the start. They truly understood our vision and brought it to life in a way that exceeded our expectations. The collaborative process and their attention to detail resulted in a seamless and engaging user experience for our customers.A special mention goes to Simon Forrest, Head of SaaS Delivery and Shopify Guru, whose above-and-beyond support and guidance were instrumental in our success. Simon’s deep knowledge and unwavering commitment made all the difference, ensuring that every aspect of our build was executed flawlessly. We are thrilled with the final outcome and look forward to future work with Overdose Digital.”
Liberty Perrin,
Head of Digital & Marketing
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