Helping Camera House customers navigate technical products and local store services within a refreshed online brand experience.
UX/UI & CROCustomer Journey MappingData Driven UX & UIMobile / Desktop
Camera House
Camera specifications, editorial advice and store information all matter to a photography purchase. The project needed to make that detail easier to use for shoppers, while simplifying how the retail network managed its local pages.
The project
Camera House is an Australian specialist photographic retail chain. Overdose collaborated with the business on a rebrand and customer-experience refresh spanning its online presence and physical-store network.
Work included Adobe Search with intelligent faceting, redesigned product pages and a new interface for managing store services and events. Blog content also moved from a third-party platform into Adobe Commerce through Magefan.
The scope brought technical product information, local services and buying advice into the same digital experience.
Scope
- UX/UI & CRO
- Customer Journey Mapping
- Data Driven UX & UI
- Mobile / Desktop
- Development
- Applications & Extensions
- Platform Implementation
Connected systems
Integrations
Integrated Adobe Search with Adobe Sensei AI for lightning-fast personalised search results.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Adobe Commerce
Platform / integration
Challenges & solutions
Swipe to explore all four
Results
- Increased Conversion Rate
- +45%
- Increased Average Order Value
- +20%
Experience
UX & UI
Comprehensive UX/UI strategy with detailed user personas, coherent information architecture, wireframing and prototyping, and responsive design.
Client love.
“Working with Overdose we set out to reinvent the brand and overhaul our customer experience.”
Tim Ryder,
Head of Marketing
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