Better Music

Solution

DataJet ingests the supplier feeds and brings their different column structures into a form Shopify can use. The storefront then translates that data into customer-facing availability rather than exposing unreliable exact counts. Messages such as “a few left” and “available” replace raw numbers, with separate thresholds for in-store and online stock. This approach respects the limits of the source data while giving customers a clearer, more defensible view of whether a product can be bought.

Solution

The Celigo pipelines were remapped from Adobe Commerce to Shopify Plus, keeping NetSuite in control of pricing and fulfilment. Reusing the existing middleware avoided introducing another platform for the business to license, learn and maintain. It also kept the migration focused on translating the storefront boundary rather than redesigning the whole operating model. Inventory now runs on a fifteen-minute synchronisation cycle, reducing the gap between stock held in the business and availability presented online.

Solution

Promotional logic was kept away from the NetSuite price record. The first promotion on Shopify applied an automatic discount across 6,463 in-stock products, excluding gift cards. Shopify Flow tags products that are already marked down so they can be excluded from campaign collections and discounts do not stack. Discount Kit applies rule-based offers without writing into Shopify's price or compare-at fields, protecting the NetSuite synchronisation. Because native automatic discounts appear in the cart rather than on the product page, the experience is supported with sale badging and clear messaging about where the saving will be applied.

Solution

URL mapping and redirects were prepared ahead of cutover and treated as a launch dependency, not a post-launch clean-up task. The redirects were loaded before traffic moved, then checked in staging between the final merge and the DNS change. This gave the migration a controlled handover from the Adobe Commerce URL structure to Shopify Plus and reduced avoidable disruption for customers and search engines following existing links.

Solution

The navigation was designed around those different shopping behaviours. A four-column mega menu provides detailed category paths, with consistent columns for popular brands and categories and configurable columns for instrument-specific series, models or accessories. Mobile category navigation keeps important destinations visible above the fold, while the Shopify theme editor gives Better Music control over how each category is presented. The result balances specialist depth with a structure the internal team can continue to manage.

Solution

The project organised metafields by product category and prioritised the attributes that genuinely help customers narrow a choice. Structured dropdown values reduce inconsistent naming, category mappings keep irrelevant fields out of the admin view and the selected attributes support clearer product specifications and filtering. This preserved the depth expected from a specialist retailer while working within Shopify's filter constraints and giving Better Music a cleaner approach to ongoing catalogue management.