Georges Cameras

Georges needed better ways to merchandise a technical catalogue and help customers combine related products. At the same time, supplier stock updates were consuming manual effort and needed a more dependable connection to the website.

The project
Georges Cameras is an independently owned Australian photography and videography retailer established in 1981. Overdose built a Shopify Online Store 2.0 experience based on a customised Dawn theme.
A UX audit informed changes to navigation, the homepage, categories and product pages. Searchspring supported search and recommendations, while a custom bundling solution let customers create equipment combinations.
Behind the storefront, a supplier-file integration updated inventory and applied rules to the stock levels shown to shoppers.
Scope
- UX/UI & CRO
- SEO
- Technical Audits
- Technical Optimisation
- Strategy
- Development
- Platform Implementation
- Systems Architecture (Strategy)

Connected systems

Integrations

Integrated Shopify Plus with Georges' ERP and POS systems for order and customer data synchronisation. Searchspring for product merchandising with advanced recommendations driving increased ROI.

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

Digital Marketing
Platform / integration

Challenges & solutions

Swipe to explore all four

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Challenge
Enhancing Shopping with Optimised Site Search and Merchandising
Challenges in merchandising and recommendations impeding conversion optimisation.
Solution
Leveraged Searchspring to enhance site search, facilitate product discovery, and deliver precise personalised recommendations increasing conversions.
Challenge
Empowering Sales with Custom Bundle Kits
Needed product bundles grouping related items for more enticing shopping experience.
Solution
Crafted innovative bundling solution granting customers autonomy to create tailored bundles across all products.
Challenge
Optimising Website User Experience and Revamping Design
Outdated UI/UX hindering product showcase and customer engagement.
Solution
Comprehensive UX audit and strategic redesign. Revamped navigation, homepage, PLPs, PDPs and brand presentation to reduce barriers to purchase.
Challenge
Supplier Stock Management
Updating supplier stock was a laborious manual task requiring automation.
Solution
Custom solution extracting stock files from suppliers and integrating to update website inventory with rules for stock level display.

Results

Increased Conversion: +284%
Increased Transactions: +70%
Increased Revenue: +49%

Experience

UX & UI

Collaborated with Georges on comprehensive UX/UI project. Emphasis on product discovery journey with intuitive navigation, robust search, filtering, personalised recommendations. Detailed product specifications for camera comparison.