Giving KAS customers more relevant reasons to open an email, join the loyalty programme and use their rewards.
Digital MarketingAI & Personalisation (Technol…Automation & SegmentationCampaign Management
KAS Australia
The opportunity was in the details of an existing programme: when emails arrived, how visitors were invited to subscribe and whether members could clearly see the points and benefits available to them.
The project
KAS Australia began with handmade cushions at Sydney markets and grew into a homewares brand known for bold designs. Overdose's Australian marketing, email automation and development teams worked together on its growth programme.
The email work used A/B tests informed by customer activity to refine send times. Targeted website prompts supported acquisition and reward redemption, while a dynamic loyalty dashboard showed membership tiers, points and available benefits.
The team also launched Decor Dash, a fortnightly member-only campaign. This case study focuses on that email and loyalty work within the wider marketing relationship.
Scope
- Digital Marketing
- AI & Personalisation (Technology)
- Automation & Segmentation
- Campaign Management
- Competitor Research
- Reporting & Attribution
- Strategy
- Audit and Review
Connected systems
Integrations
As part of this project, we integrated Klaviyo and Yotpo to streamline e-commerce and loyalty programs. This integration ensures customer data, including purchase history and point balances, syncs smoothly between the two platforms, allowing for dynamic, personalised content in both email campaigns and onsite pop-ups. The result is a more cohesive and tailored customer experience across all touchpoints.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
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Results
- Increased Loyalty Program Participation Rate
- +35%
- Increased Open Rates (Through Send Time Testing)
- +7.97%
- Increased Pop-up Submission Rates
- +109%
- Increased Revenue Per Recipient*
- +966%
Client love.
“Our partnership with Overdose has been transformational. Not only have we seen a 35% lift in participation with our loyalty program but a rise in our average email open rate to 53.5% over the last 3 months which are standout results. Their strategic approach, expertise and commitment to results have helped us better connect with our customers and consistently exceed engagement goals.”
Daniel David,
eCommerce Manager
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