Bringing ALDO's Philippine storefront and digital marketing into a more connected online shopping journey, from discovery to checkout.
DataDigital MarketingSEOStrategy
ALDO
ALDO Philippines wanted to make its Shopify site easier to shop and understand which marketing activity was contributing to sales. Product discovery, complementary purchases and measurement were connected parts of the brief.
The project
ALDO sells footwear and accessories in the Philippines through a local Shopify website. Overdose worked with the team on the customer journey, search and paid media.
The work included a technical SEO audit, a review of Google and Meta tracking, support for the move to Google Analytics 4, and a full-funnel campaign approach. On the site, tabbed product discovery made key categories visible on the homepage, while mini-cart cross-selling brought relevant accessories into view near the free-shipping threshold.
These website and marketing changes were part of the same growth programme. The reported results cover the stated comparison period and should not be assigned to a single feature.
Scope
- Data
- Digital Marketing
- SEO
- Strategy
- Client Success
- Digital Transformation
- Systems Architecture (Strategy)
Connected systems
Integrations
The team checked the Google and Meta tracking used for revenue attribution and supported ALDO’s move from Universal Analytics to Google Analytics 4. A technical SEO audit informed search recommendations. Dotdigital was also part of the marketing technology considered in the wider programme.
Platforms and systems
The commerce and marketing tools named in the project record.
Integration
Platform
Shopify
Commerce website
Google and Meta
Campaigns and tracking
Google Analytics 4
Website measurement
Dotdigital
Customer communications
Swipe to explore all three
Results
- Increased eCommerce revenue
- +92%
- Increased conversion
- +101%
- Increase ROAS
- +284%
- Increased BFCM revenue YOY
- +255%
Reported October 2022 to April 2023 compared with October 2021 to April 2022. These are programme-level ecommerce and marketing results, not isolated effects of a single storefront change.
Client love.
“A breath of fresher air, if I would summarise. If you're looking for an eCommerce and digital marketing team of experts who are organised in project management and delegation of tasks to their assigned experts, Overdose. is the one for your business. They ensure that budget and time are maximised and monitored throughout. Because of their strategic UX and UI recommendations and performance marketing efforts, we've seen an uplift and improvement in conversion rate and revenue. I highly recommend the Overdose. team to small up to big scale businesses due to their diligence to tailor fit enhancements and improvements that will meet your business goals. More power to Overdose. and continue to stay passionate about your services!”
Chiky Gonzales,
E-Commerce Brand Lead
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