Helping a familiar New Zealand menswear brand reach new customers and give existing customers more reasons to return.
UX/UI & CRODataDigital MarketingSEO
3 Wise Men
3 Wise Men needed more people to find the brand in a competitive New Zealand menswear market, then a way to stay relevant after the first visit. Search, paid media and retention had to work as one programme.
The project
Founded in New Zealand, 3 Wise Men sells menswear online and through physical stores. Its accessible pricing and customer service already gave people a reason to shop; the digital programme needed to make the brand easier to discover and bring customers back.
Overdose worked with the team on search architecture, category content, technical SEO and paid activity across search and social channels. Prospecting reached new audiences, while later-stage campaigns and retargeting addressed shoppers already familiar with the brand.
The work spanned ongoing activity and peak-season promotions. The published source reports different results for different channels and periods, so these should not be read as one combined uplift.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Development
Swipe to explore all four
Client love.
“Working with Overdose. has been a game-changer for our e-commerce channel. We started working with them back in 2016 when Todd, Nikolai and Ryan worked out of a bunker in the back of Ponsonby. Since then, we've seen incredible growth and transformation. One of the things that has made working with Overdose. so successful is our shared revenue goals. We're both invested in making our e-commerce channel as successful as possible, which means we're always on the same page when it comes to our objectives. This alignment has helped us achieve some truly impressive results.One of the biggest projects that Overdose. helped us with was the migration from Magento 1 to Magento 2. This was a massive undertaking, but they made the process smooth and seamless and at the same time usefully challenging! The new platform has allowed us to offer a much-improved shopping experience to our customers, and we've seen a significant increase in sales as a result.In addition to the Magento migration, Overdose. has also helped us integrate many of the other applications and pieces of tech that we use in the business. This has given us much more powerful email marketing capabilities, which has been critical in our efforts to stay connected with our customers and keep them engaged. It has also streamlined our warehousing and logistics capabilities as well as integrate with our store POS systems and CRM software.Of course, it's not just about the big projects. Overdose. has also been instrumental in helping us refine our social media strategy. They've helped us identify new opportunities for engagement, and they're always pushing us to do better and smarter.What really sets Overdose. apart, though, is their attitude. They're always ready to roll up their sleeves and get stuff done, but they're also not afraid to challenge us when they think we can do better. This combination of pragmatism and entrepreneurial spirit has been invaluable in our partnership. Overall, working with Overdose has been an incredible experience. We've seen huge improvements in our e-commerce channel, and we're excited to see what the future holds with these WISE and very capable heads.”
Victoria Backhouse,
Digital Manager
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