Looking beyond the click to understand what Fossil's social advertising contributes to search activity and online sales.
UX/UI & CRODataDigital MarketingSEO
Fossil
Fossil wanted to know whether people who saw its Facebook and Instagram advertising later searched for its products. The brief was a measurement question about cross-channel behaviour, not simply a request for more campaign traffic.
The project
Fossil creates accessories across a portfolio of owned and licensed brands. Overdose worked with the business on a campaign using video, static imagery and GIFs across Facebook Feed, Stories and Instagram Reels.
A Conversion Lift study measured incremental effects on paid and organic search, alongside additional sales revenue. That approach examined the contribution of social exposure across the wider purchase journey rather than relying only on direct responses to individual ads.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Development
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Results
- Website Conversions+21% Sales+20% Search volume lift
- +20%
Client love.
“This Search to Social case study gave us the chance to dig into the business problem and delivered positive insights and verifiable outcomes.”
Kate Ye,
Assistant Digital Marketing Manager, APAC
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