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Giving JAG a distinct digital storefront within APG & Co.'s move to a shared, composable commerce approach.

UX/UI & CRODataSEODevelopment

JAG

JAG — approved client photograph

The group wanted more freedom to shape its customer experience than traditional website architecture allowed. Delivering that meant coordinating the storefront with specialist services and working through the requirements of a new technology stack.

  • The project

    JAG was founded by Adele Palmer on Melbourne's Chapel Street in 1972 and became known for denim and casual clothing. APG & Co. selected Overdose to deliver its digital vision through a headless architecture.

    The JAG site used commercetools and commercetools Frontend, with integrations including Adyen, PayPal, Algolia and Nosto. The delivery team worked closely with platform partners on integration and localisation requirements.

    The engagement formed part of the group's broader commerce work while retaining JAG's individual brand presentation.

  • Scope

    • UX/UI & CRO
    • Data
    • SEO
    • Development
JAG project image 1

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

  • Commercetools

    Platform / integration

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  1. Challenge

    Multiple Integration issues with 3rd Parties

    The Overdose. team worked closely with APG & Co. to implement a "Headless" website, leveraging the commercetools Frontend technology stack with a portfolio of MACH-aligned services. As a first in Australia utilising many of these technology patterns, the team worked on a path of continuous improvement to localise the solution to market. Working in deep collaboration with commercetools Frontend team, we were able to overcome these challenges and deliver a best-in-class eCommerce solution across the group of brands.

    Solution

    The delivery of the website utilizing the new "Headless" technology with commercetools Frontend presented challenges, particularly in the integration with various systems such as Adyen, Paypal, Algolia, and Nosto. Overdose's development team worked tirelessly to debug, investigate, and test potential solutions while also engaging in ongoing discussions with commercetools Frontend support to find the best course of action. Through perseverance and collaboration, the team was able to overcome the challenges and deliver a successful project for APG & Co.

  2. Challenge

    Nascent Technology

    The Overdose. team worked closely with APG & Co. to implement a "Headless" website using commercetools Frontend technology. Despite facing new challenges and unexpected obstacles, our team was committed to finding solutions and continuously improving the end-result. By leveraging their expertise and collaborating with commercetools Frontend support, we were able to overcome these challenges and deliver a best-in-class eCommerce solution for APG & Co.

    Solution

    The implementation of new technology in a project can bring both opportunities and challenges. To ensure a successful outcome, it's essential to have a clear understanding of potential risks and have a plan in place for addressing them. In the project with APG & Co., the team was aware that working with new technology would present unexpected hurdles, but with a proactive approach, they were able to navigate these challenges effectively. A steering committee was established to keep the project on track, and with the support of technology partners and the allocation of resources, they were able to resolve any issues that arose and achieve their goals.,

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JAG
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Client love.

“At APG & Co, we're always looking for the best tools and services to help us tell our brand story and provide our customers with the best online experience. When we set out to revamp the website for JAG, we were excited about the power of selecting new tools and services to create seamless shopping journeys. And we found just that - with Overdose, we were able to completely rethink the ecommerce experience across all our channels. Moving to a headless stack, driven by API integrations, has improved site performance and built operational efficiencies which has allowed the team to focus on enhancing the total online experience for our customers.”
Portrait of Alice Michael

Alice Michael,

Head of Ecommerce & Operations

JAG logo, black variant

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