Sportscraft
The delivery team had to make several third-party services work together in a new architecture. Integration testing and close coordination with technology partners were essential to turning the group's digital vision into a functioning storefront.
The project
Sportscraft was founded in 1914 and is part of APG & Co.'s fashion portfolio. The group selected Overdose to deliver a headless ecommerce solution using commercetools Frontend.
The build involved payment services including Adyen, Afterpay, Klarna and PayPal, alongside Algolia and Nosto. Developers worked with platform support on integration issues, with a steering committee and technology partners helping coordinate decisions across the new stack.
Scope
- UX/UI & CRO
- Data
- SEO
- Development
Connected systems
Integrations
Integrated commercetools/commercetools Frontend with Nosto, Algolia, Klaviyo, Omneo, Comestri, Apparel 21, Klarna, Adyen, and Cloudinary.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Commercetools
Platform / integration
Swipe to explore all two
Experience
UX & UI
Refreshed website using headless approach with commercetools Frontend, managing multiple websites while maintaining unique look and feel.
Client love.
“Embracing MACH principles, we set on a Headless journey with Overdose. and didn't look back.”
Carina Micheal,
Group Head of Technology - APG & Co.
More work
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- CommercetoolsUX/UI & CROSABAA headless commerce experience for SABA, connecting commercetools and its frontend platform with Comestri and Omneo as part of APG & Co.'s digital vision.
- Shopify PlusUX/UI & CROBata ShoeBata Singapore moved to Shopify Plus and made its footwear range easier to navigate, search and shop across desktop and mobile.
- UX/UI & CROFossilA Meta campaign and Conversion Lift study for Fossil, examining how paid social influences search activity and sales beyond the immediate ad click.
- UX/UI & CROGlue StoreA Shopify Plus migration for Glue Store, connecting multi-brand inventory and store fulfilment with search optimisation and a more balanced approach to paid-media trading.
- Adobe CommerceUX/UI & CROMAXAn Adobe Commerce Cloud replatform for Max, combining mobile-first design with loyalty, delivery options and an OnTempo integration that connected key business systems.
