Moving Glue Store off an end-of-life platform and connecting its multi-brand catalogue with the wider store network.
UX/UI & CRODataDigital MarketingSEO
Glue Store
The replacement had to reach market quickly and support a large, changing range of brands. Customers needed reliable fulfilment choices, while the business needed a platform that could support ongoing search and marketing work.
The project
Glue Store sells fashion, footwear and accessories from a portfolio of brands. Overdose delivered its Shopify Plus migration using a base theme and integrations with Comestri for product and inventory feeds.
The customer journey included click and collect, Australia Post collection, address validation and multi-buy discounts. Search work addressed brand and collection content, local store pages and more specific product queries.
Paid-media activity ran alongside the platform work, balancing promotional campaigns with always-on activity focused on commercially important brands and products.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Development
Connected systems
Integrations
A key driving integration is Comestri's PIM and Flow bringing omnichannel connectivity including Click 'n Collect from Island Pacific and Purecomm OMS. Comestri brings a unified and seamless customer experience across stores and digital channels.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
Swipe to explore all four
Results
- Increase in Revenue30.8% Increase in Conversion32.71% Incre…
- 36.5%
Experience
UX & UI
The goal was to shift from a promotionally driven site to the one place for premium product online and instore. Full review and restructure of Information Architecture leaning on SEO optimisation, heatmapping and traffic review. Introduction of AI-driven product recommendations using Emarsys.
Client love.
“We partnered with OD for the re-platform and re-launch of Glue Store's online presence. The new platform has been equally enhanced with a comprehensive paid and organic strategy.”
Charles Moore,
Head of Marketing and Ecommerce
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