Turning Manage My Health's marketplace vision into a connected platform for vendors, products and the people buying them.

UX/UI & CRODataDigital MarketingSEO

Manage My Health

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The marketplace needed more than a consumer storefront. Discovery and design had to establish how vendor management, customer journeys and supporting applications would fit together around Manage My Health's operating requirements.

The project
Manage My Health is a New Zealand-owned business whose Health Marketplace combines selected products with resources and educational content. Overdose New Zealand worked with the team to define and deliver the marketplace architecture.
The solution connected Shopify Plus with Marketplacer, supported by Dotdigital, Yotpo, Searchspring and AdButler. Integration decisions were shaped by the wider operating model, including vendor management and the customer journey, rather than treating each application as a separate feature.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Development

Connected systems

Integrations

As part of our collaboration, Overdose. partnered with Manage My Health to create a seamlessly connected marketplace by integrating Shopify Plus with Marketplacer. This connection ensures real-time product syncs between platforms, allowing vendors to easily manage their listings and giving MMH greater operational control without heavy manual workload.To build a truly future-fit digital ecosystem, we also integrated Dotdigital for advanced marketing automation, Yotpo to capture and showcase authentic customer reviews, Searchspring for fast, intelligent search functionality and AdButler to manage advertising placements more efficiently. Each integration was carefully selected to support MMH’s goals around efficiency, growth and customer experience. All to create a marketplace that's not just functional, but genuinely empowering for both vendors and consumers.

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

Digital Marketing
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Challenge
Building a Direct-to-Consumer e
Commerce Presence My Health needed to establish a brand-new eCommerce channel to expand into direct-to-consumer sales. The goal was to create a secure, scalable and intuitive online shopping experience without compromising on speed or usability.
Solution
Overdose. designed and built a high-performing Shopify e
Commerce site, applying best-practice strategies across speed, security and user experience. By focusing on a frictionless journey from homepage to checkout, we helped MMH successfully step into the D2C space, creating new revenue streams and expanding customer access to trusted health products.
Challenge
Seamless Marketplacer Integration
Launching a multi-vendor marketplace meant that Manage My Health needed a robust, seamless integration between Marketplacer and Shopify. The complexity lay in balancing vendor autonomy with backend simplicity.
Solution
Overdose. collaborated closely with MMH to streamline the Marketplacer integration, ensuring operational workflows were intuitive for vendors and efficient for MMH’s internal team. The result: a scalable, low-friction marketplace environment where vendors can thrive and customers enjoy a cohesive shopping experience.
Challenge
Unifying the Practitioner Platform and e
Commerce Store, It was critical that MMH’s new eCommerce site felt like a natural extension of their existing Practitioner platform, maintaining brand trust and a seamless customer experience across both spaces.
Solution
We crafted a consistent visual and functional experience, aligning brand elements, tone a…
Commerce store, reinforcing customer trust and strengthening MMH’s connected health and retail offering.

Experience

UX & UI

Through a highly collaborative partnership with the Manage My Health team, Overdose. designed a marketplace experience that embodies accessibility, simplicity and confidence — essential elements for a health-focused audience. We prioritised intuitive navigation, clean layouts and a clear path to purchase, making it easy for users of all ages and digital confidence levels to engage with the platform.The homepage immediately showcases MMH’s trusted range of health products, supported by logical pathways for browsing by category, condition, or lifestyle need. Educational content is strategically woven throughout, empowering customers with information that supports their wellness journey. Every design choice reinforced MMH’s position as a trusted, community-focused health leader. The result is a truly user-centred marketplace that makes healthcare products more accessible for New Zealanders, aligning perfectly with MMH’s vision for innovation and care.