Beany — approved client photograph

Beany

Beany's existing site was difficult to update and did not explain its pricing clearly enough. The replacement needed to make accounting approachable, give editors more independence and connect enquiries with the team following them up.

  • The project

    Beany provides online accounting services for small and medium-sized businesses. Overdose New Zealand built a brochure and lead-generation site using Next.js, Prismic and Vercel.

    The architecture supports localised content for Australia, New Zealand and the United Kingdom from a shared stack. Reusable page blocks give the team control over content, while photographs of its people and client stories bring a human presence to the site.

    A configurable pricing journey explains packages and additional services. Integration with Beany's product API passes leads into my.beany.com for sales follow-up.

  • Scope

    • UX/UI & CRO
    • Data Driven UX & UI
    • Development
    • AI & Personalisation (Technology)
    • Platform Implementation
    • Systems Architecture (Strategy)
Beany project image

Challenges & solutions

Swipe to explore all five

1 / 5

Results

Increased revenue
+76.24%
Increased conversion rate
+158.53%
Increased average order value
+3.35%
Increased average session duration
+23.35%

Experience

UX & UI

The main objective of the redesign of their website was to create an experience that was both approachable and friendly while conveying a premium feel. In order to humanize the service, we included images of the Beany team and client success stories. The end result was a highly effective emotional connection with users.One of the key challenges was effectively presenting Beany’s pricing structure and additional services in a clear and transparent manner. To solve this, we designed an interactive pricing calculator that not only helps users determine the cost but also tailors the package to suit their specific business needs. This sets Beany apart from other competitors in the industry, providing a unique selling point.

Beany project image
Over Dose Projects
Beany project image
Beany
Ovre dose wishlist

Client love.

“From the outset, Adam and the commercial team at Overdose. took time to get to know Beany and the problems we were trying to solve with our new website. The resulting proposal was composed of a couple of options with different technologies and price points; the pros and cons of which were explored with the team until we were satisfied that we had not only chosen the right partner in Overdose., but the best platform and technology.Jo and the team responsible for the delivery of our site were always helpful, kept us updated with progress, and took the time to meet with us to discuss options when anything changed. The designs we received were a faithful and creative execution of our brand and the Beany team is really proud of our new ‘shop front’. In addition, the tech stack we chose has been a real win in terms of SEO and usability.Working with the Overdose. team was a pleasure, and I’d definitely recommend anyone looking for a high-performing website to reaching out to them for a chat.”
Portrait of Tom Clark

Tom Clark,

Chief Marketing Officer

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