Preventing fleas

Petbarn

Petbarn inherited a commerce build with working functionality, unfinished development and technical unknowns. Earlier delays compressed the remaining delivery window, while a substantial customer and order migration still had to be prepared for launch.

  • The project

    Petbarn and Greencross Vets serve pet owners across retail and veterinary care. Overdose joined their Adobe Commerce project after development had begun, assessed the inherited codebase and worked with the client and its integration partners to complete the remaining work.

    Senior project and delivery teams kept decisions moving as requirements were resolved. Multiple migration dry runs and a detailed go-live rehearsal gave the teams a shared plan for transferring the database and launching the site.

  • Scope

    • UX/UI & CRO
    • Application Design
    • Conversion Optimisation
    • Data Driven UX & UI
    • Strategy
    • Client Success
    • Digital Transformation
    • Systems Architecture (Strategy)
    • Development
    • Applications & Extensions
    • Platform Implementation
    • Campaign Management
PetBarn project image

Connected systems

Integrations

The Adobe Commerce launch involved loyalty, search, product-information and payment services. The published project names bLoyal, Attraqt Fredhopper, Comestri, Afterpay and Zipay. Petbarn, Greencross and their integration partners worked alongside Overdose on the wider delivery.

Challenges & solutions

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PetBarn
PetBarn project image
PetBarn project image
Over Dose Projects

Client love.

“Our partnership with Overdose has been highly effective and continues to deliver strong results. From the beginning, the team applied a structured and transparent approach to each stage of delivery. The build and execution processes for key projects have been well planned, clearly communicated, and executed with care. Their proactive risk management gave us confidence that potential challenges and bugs were identified early and addressed quickly and collaboratively, ensuring positive outcomes. A key strength has been their willingness to adapt and align with our ways of working. They have shown flexibility in adopting our processes and tools, which has helped create a strong partnership and fostered collaboration across teams. What stands out is their commitment to understanding our business and aligning their approach with our strategic objectives. They demonstrate accountability and treat our outcomes as their own, bringing a level of care and professionalism that feels like an extension of our internal team. We value this ongoing relationship and would recommend Overdose to organisations undertaking large-scale or complex projects.”
Rory Watt

Rory Watt,

General Manager, Enterprise Product & Program, Greencross Pet Wellness Company

Petbarn logo, black variant

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