Giving pet owners more ways to find, collect and receive regular essentials through Animates’ website and local stores.

StrategyAudit and ReviewClient SuccessCustomer Insights

Animates

The work had to connect customer-facing delivery promises with store-level fulfilment, while upgrading an inherited commerce platform. Search, subscriptions and order handling all formed part of the customer experience, not separate technical tasks.

The project
Animates is a New Zealand pet retailer whose digital programme covered a move from Magento Open Source to Adobe Commerce Cloud and improvements to local fulfilment, Repeat Delivery subscriptions and search.
The work included 90-minute click and collect, same-day delivery supported by NZ Post and Starshipit, and a move from Elasticsearch to Adobe Live Search. Existing functionality also needed to keep working through platform upgrades, making testing and deployment planning part of the customer experience as well as the technical delivery.
Scope
- Strategy
- Audit and Review
- Client Success
- Customer Insights
- Digital Transformation
- Systems Architecture (Strategy)
- Development
- AI & Personalisation (Technology)
- Applications & Extensions
- Platform Implementation
- Subscriptions & Loyalty

Connected systems

Integrations

The programme connected Adobe Commerce order handling with store-level fulfilment. Starshipit and NZ Post eShip supported same-day delivery, while Adobe Live Search expanded the types of content customers could find. The published material describes both a platform migration and subsequent feature work; it does not establish a single launch date for every initiative.

Challenges & solutions

Swipe to explore all three

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Challenge
Connecting same-day delivery to store fulfilment
Same-day orders needed accurate addresses, shipping labels and clear store-level visibility inside the Adobe Commerce order workflow.
Solution
Overdose connected Starshipit with the order portal and NZ Post eShip, bringing label creation, address validation and order visibility into the process used by stores.
Challenge
Making more of the site searchable
Animates wanted customers to find products, categories, articles, information pages and stores through the same search experience.
Solution
The team moved from Elasticsearch to Adobe Live Search and configured the wider content types described in the published project record.
Challenge
Upgrading an inherited commerce environment
Existing functionality needed to continue working through major Adobe Commerce changes while new delivery and subscription options were being introduced.
Solution
The team used extensive test cases, a planned deployment window and support across offices to prepare and manage the release.

Results

Increased Click & Collect revenue: +218%
Increased total online sales revenue: +119%
Increased Subscriptions revenue: +90%
Increased number of subscriptions: +50%

Reported Animates business results for FY22 versus FY21. These measures cover the wider trading period and do not isolate the effect of any one platform feature.