Past session · Tue 23 Sep 2025
Make Your Google Ads Perform
Join Bige Yilmaz and Google’s Ashley Smith as they unpack what to expect this peak season.
Keep learning, in your own time.
Explore insights aggregated from some past sessions and dig deeper into the ideas that are relevant to your business.
The 2026 line-up
Five areas to work through before peak.
The topics are set out below; episode titles and release order may change as the sessions take shape.
SEO and GEO
Visibility before the sale, across search and AI-driven discovery.
CRO
Quick changes to the shopping experience that can help more visitors take the next step.
CRM and data
How customer data and CRM fit into the peak trading plan.
Paid performance
Practical marketing choices focused on profitable performance during peak.
Looker reporting
Profitability and product-level performance in a view teams can use.
Get closer to the ideas shaping commerce.
TBC
CRM and data for peak season
Peak Season Power Series
OnlineOnline session
Online
TBC
Looker reporting for peak season
Peak Season Power Series
OnlineOnline session
Online
Past session
Make Your Google Ads Perform
Join Bige Yilmaz and Google’s Ashley Smith as they unpack what to expect this peak season. From setting up your Google Ads account the right way, to applying proven best practices for performance, this session will help you prepare your campaigns to cut through when it matters most.
Event archive
What would you like to talk about?
If there's a topic you'd like us to focus on, or an experience you think others would benefit from hearing, we'd like to know. Get in touch with the team about taking part in a future event.