Connecting the products Agoro collectors save with their customer accounts and the communications they receive next.

Digital TransformationSystems Architecture (Strateg…Systems Architecture (technol…Applications & Extensions

Agoro

Willy Wonka & The Chocolate Factory - Blind Box

Agoro's existing wishlist left gaps between browsing, account creation and marketing. The replacement needed to retain customer intent before login, work with Shopify accounts and look like part of the brand's storefront.

The project
Agoro creates collectible pieces from precious metals for an audience that values design and craftsmanship. The brand partnered with Overdose New Zealand to replace limitations in its Shopify Plus wishlist experience.
We implemented Fish Wishlist using Shopify metafields, with Shopify Flow supporting the transfer of identified customer activity to Klaviyo. The work also covered email and SMS opt-ins, brand preference data and a customised wishlist drawer.
The scope was a focused feature and integration project, connecting saved-product behaviour with customer profiles and marketing automation.
Scope
- Digital Transformation
- Systems Architecture (Strategy)
- Systems Architecture (technology)
- Applications & Extensions
- Platform Implementation

Connected systems

Integrations

Fish Wishlist stores saved-product activity against Shopify customer data. When a customer is identified, Shopify Flow passes the relevant wishlist and brand-preference information to Klaviyo for customer communications. The wishlist drawer also captures separate email and SMS marketing choices while retaining Agoro’s visual style.

Platforms & integrations

The account, wishlist and messaging services behind the feature.

Integration

Platform

Shopify Plus
Customer accounts and metafields
Fish Wishlist
Saved products and wishlist data
Shopify Flow
Customer activity transfer
Klaviyo
Segmented customer messaging

Swipe to explore all four

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Challenge
Keeping wishlists with Shopify accounts
Agoro needed saved products to follow a customer into the account experience without a separate wishlist login.
Solution
Fish Wishlist uses Shopify metafields to associate saved products with the customer profile, keeping the account and wishlist connected.
Challenge
Retaining interest before sign-in
The earlier setup did not reliably carry wishlist activity into Klaviyo when someone created an account later.
Solution
Fish Wishlist and Shopify Flow retain pre-login activity and pass it to Klaviyo once the customer can be identified. Agoro can then use saved-product interest in relevant marketing flows.
Challenge
Respecting brand preferences and consent
Agoro wanted to know which collectible brands interested a customer and capture marketing permission without making the wishlist depend on an extra sign-up.
Solution
The customised drawer presents separate email and SMS opt-ins and records brand preference data. Consent and preference information can be used in Klaviyo according to the permission given.
Challenge
Fitting the wishlist to Agoro’s presentation
A generic app interface would sit awkwardly beside the brand’s product imagery and account experience.
Solution
Overdose worked with Agoro and Fish Wishlist on the drawer’s styling and interactions so the feature follows the visual direction of the site.