Making it easier to put a linen set together, and easier for CULTIVER's team to manage the offer.
UX/UI & CRODataDigital MarketingSEO
CULTIVER
The existing build-a-set journey was rigid for both shoppers and administrators. The replacement needed to support configurable bundles, clearer product discovery and richer information about individual variants without requiring development work for every change.
The project
CULTIVER's homewares focus on understated design and everyday use. Overdose worked on its Shopify Plus experience, with sheets and duvet sets central to the brief.
The team rebuilt bundle functionality so the business could configure discounted combinations more flexibly. Filtering and search helped customers find products, while an inspiration gallery used interactive hotspots to connect styled imagery with individual items.
Product stitching and additional CMS blocks supported variant-level content, bringing more relevant detail into the decision to choose a colour, size or combination.
Scope
- UX/UI & CRO
- Data
- Digital Marketing
- SEO
- Strategy
- Development
Connected systems
Integrations
CULTIVER engaged Overdose. to design and launch a new front-end aesthetic leveraging existing integrations.
Platforms & integrations
The shared platform records behind this case study.
Integration
Platform
Digital Marketing
Platform / integration
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Results
- USERS
- +12,000
- Increased sales VS. NON-PARTICIPANTS
- +40%
- Increase in REPEAT VISITORS
- +75%
More work
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