Bringing Wilson's global sporting offer to Australian shoppers while adapting customisation, fulfilment and retail arrangements to the local market's requirements.

StrategyDevelopmentCustomer Journey MappingData Driven UX & UI

Wilson Sport

The site needed to follow global brand guidelines without assuming every global feature could be copied directly. Local inventory integration, racket options and restrictions on online golf sales each required a different customer journey.

The project
Wilson manufactures ball-sports equipment and forms part of Amer Sports' brand portfolio. Overdose designed and developed its localised Australian Shopify site through the wider Amer Sports relationship.
Custom stringing options supported racket purchases, while the global racket customiser passed product information back to Shopify checkout. A file-based connection linked the local PICK inventory system. Golf products instead directed customers to nearby stockists, reflecting the brand's retail agreements.
Scope
- Strategy
- Development
- Customer Journey Mapping
- Data Driven UX & UI

Connected systems

Integrations

Overdose integrated the Shopify site with Wilson’s SAP system via a custom API integration, this facilities bi-directional sync between the two platforms - communicating data for orders, fulfilment & refunds. Meanwhile the StockSync application is also used to transfer inventory files between SAP and Shopify via an FTP server.

Platforms & integrations

The shared platform records behind this case study.

Integration

Platform

Shopify Plus
Platform / integration

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Challenge
Custom Stringing on Rackets
Many of Wilson rackets come unstrung. It was therefore important for us to allow customers to add strings to their racket.
Solution
Overdose built custom stringing modal that allows the user to add strings to the frame, by either selecting from a pre-defined recommendation or via choosing their own strings & tensions.
Challenge
Global Racket Customiser
Wilson wanted to find a low-cost way that we could leverage their existing racket customiser tool which was built on their global website
Solution
A button was added to product pages that linked through to their global customiser tool. By utilising URL parameters we were able to get product data passed back to the Shopify cart, ensuring the conversion was able to take place via Shopify.
Challenge
Custom Inventory Integration
The client’s DOS-based PICK system had no direct integration available with Shopify, therefore, custom integration was required.
Solution
By utilising an FTP server as middleware, Overdose was able to write custom scripts using Shopify's API to send & receive files between Shopify & the FTP server. This allowed for easy management of orders, inventory, fulfilment & refunds via their PICK system.
Challenge
Driving In-Store Sales for Golf Stockists
Wilson's golf range is not available for online purchase due to contracts with local retail stockists. However, we needed to find a way to showcase this range online and drive customers to purchase in-store.
Solution
Golf products were created as per the rest of their core product range, but a simple condition on the product page has allowed us to drive users to find their nearest Wilson Golf stockists, rather than simply showing these products as being unavailable.,