Upcoming event
Retail Leaders Lunch
An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.
Past session · Tue 23 Sep 2025
Make Your Google Ads Perform
Join Bige Yilmaz and Google’s Ashley Smith as they unpack what to expect this peak season.
Keep learning, in your own time.
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Explore insights aggregated from some past sessions and dig deeper into the ideas that are relevant to your business.
The 2026 line-up
Five areas to work through before peak.
Sessions to air in October and November 2026.
SEO and GEO
Visibility before the sale, across search and AI-driven discovery.
CRO
Quick changes to the shopping experience that can help more visitors take the next step.
CRM and data
How customer data and CRM fit into the peak trading plan.
Paid performance
Practical marketing choices focused on profitable performance during peak.
Looker reporting
Profitability and product-level performance in a view teams can use.
Past session
Make Your Google Ads Perform
Join Bige Yilmaz and Google’s Ashley Smith as they unpack what to expect this peak season. From setting up your Google Ads account the right way, to applying proven best practices for performance, this session will help you prepare your campaigns to cut through when it matters most.
Event archive
