Past session · Tue 7 Oct 2025

Quick CRO Wins

Isabella, CRO/UX Specialist at Overdose, shares practical UX and conversion strategies to help businesses prepare for peak season.

Person seen from behind carrying an armful of shopping bags

The 2026 line-up

Five areas to work through before peak.

Sessions to air in October and November 2026.

  1. SEO and GEO

    Visibility before the sale, across search and AI-driven discovery.

  2. CRO

    Quick changes to the shopping experience that can help more visitors take the next step.

  3. CRM and data

    How customer data and CRM fit into the peak trading plan.

  4. Paid performance

    Practical marketing choices focused on profitable performance during peak.

  5. Looker reporting

    Profitability and product-level performance in a view teams can use.

Events

Upcoming event

Retail Leaders Lunch

An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.

Location

Date

Register

Auckland

Friday, 6 November 2026 · 12:30 pm NZDT

Past session

Quick CRO Wins

Isabella, CRO/UX Specialist at Overdose, shares practical UX and conversion strategies to help businesses prepare for peak season. This session focuses on improving product discovery, delivery and returns experiences, refining gifting strategies, and increasing user motivation, all aimed at driving higher engagement and purchase activity. You’ll leave with actionable, high impact changes you can implement quickly to make your site more effective at turning visitors into customers when traffic and user intent are at their highest.

Peak Season Power Series: Quick CRO Wins episode cover