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Retail Leaders Lunch
An exclusive long lunch for ecommerce leaders. Real talk on Shopify, B2B and big bets for 2027. No pitches, just good food and conversation.
Past session · Tue 14 Oct 2025
Smart Email & AI
Explore how to get the most from your email strategy at every stage of peak season.
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Explore insights aggregated from some past sessions and dig deeper into the ideas that are relevant to your business.
The 2026 line-up
Five areas to work through before peak.
Sessions to air in October and November 2026.
SEO and GEO
Visibility before the sale, across search and AI-driven discovery.
CRO
Quick changes to the shopping experience that can help more visitors take the next step.
CRM and data
How customer data and CRM fit into the peak trading plan.
Paid performance
Practical marketing choices focused on profitable performance during peak.
Looker reporting
Profitability and product-level performance in a view teams can use.
Past session
Smart Email & AI
Explore how to get the most from your email strategy at every stage of peak season. Hosted by Overdose.’s Mike and Jorge, this session covers practical CRM and email tactics: from planning smarter campaigns in the lead-up, to optimising performance during the rush, and extracting insights once the dust settles. AI is layered in throughout, showing how it can turbocharge these fundamentals and help you move faster, test smarter, and deliver at scale.
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